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A NOBLE ART

“Let the world see through noble eyes, thought I.
This is my calling.”

Noble is the subtle whisper. The Shogun's sword, the craftsman's hand, the ingenuity of the creative mind.
It doesn't matter when, but I can recall a day when I started to ponder nobility. What did it mean, really? Was it excellence, art, craftsmanship?
Noble are the soul and the thought. The boundless heart.
Noble is a way of being, of acting. And also a way to see the world. To see the world nobly...To see through noble eyes.
It suddenly sparked something inside of me. The concept grew into a compulsion; a splendid obsession.
On further reflection, I felt a dawning need in me to create something that would render the act of looking a noble art.
With pencil and paper in hand, I started sketching and what appeared was the outline of a pair of eyeglasses.
Let the world see through noble eyes, thought I. This is my calling.
It doesn't matter when, but that day the NOBìKA style was born.
by Andrea Postizzi